SOAR was born from an admiration for real runners and frustration that the running community’s commitment to performance was being poorly served by the major sports brands. With a professional background in fashion, Tim Soar knew he could create runners' garments that outperformed everything on the market, utilising the world’s most advanced fabrics, and designed for real-world amateurs training in all conditions. Above all, he knew he could bring some of the grace and beauty of running to the world of running clothing.