"We are a cycling brand born of the sport’s rich culture riding the roads of Melbourne. We craft modern roadwear with equal consideration for performance & style. Everything we create is designed to inspire riders to get out there and keep pedalling.
I am a Pedla. I am a diehard cyclist. I take making your kit seriously. I take functional, high performance technical wear, and layer it with impeccable design so that it looks as good as it performs."