"We’ve always had a passion for the irreverent and alternative, whether this be design, attitude or even out look. To be fair, we’ve prided ourselves on this, but it means we’ve sometimes ended up feeling like the odd one out.
Take this raison d’etre, and twin it with a keen eye for design and all things unconventional then you have the makings of Paria.
Our aim was borne out of a desire to deliver something fresh into the cycling market taking urban influences and attitude, coupled with the grit and fervor driven out of the Yorkshire countryside."
